Zosel: a marketer’s best pal.
About Scott Zosel: A true jack of all trades, and master of more than you could imagine. Scott Zosel began his marketing journey as a journalist over 30 years ago, writing for trade journals, PR firms, and eventually made his way into the world of advertising for some … [Read More About Scott...]
Wordpress Websites
The world is in love with Wordpress, and for good reason. It brings a stylish, affordable marketing site within reach of anyone. Wordpress is the fastest growing CMS and blogging platform on the planet, hands down. With over 40 million users and counting, it's … [Read More...]
A print ad in this day and age? Well, sort of.
As our client Unimax is about to launch an exciting new product, we helped them create a teaser email that they'll blast to their mailing list today previewing the upcoming announcement. It was fun, partly because it was reminiscent of the … [Read More...]
How YouthHockeyHub.com attracted over 12,000 visitors in its first 30 days.
In late October, it was nothing more than a pipedream. Today, YouthHockeyHub.com is a thriving new blog/website claiming over 12,000 engaged visitors during its first month of operation. When someone starts a new blog or website, the … [Read More...]
Splunking: impressive messaging all B2B marketers should aspire to.
While working on a recent B2B marketing project for a software client, I checked out Splunk, a provider of operational intelligence solutions. And I must say, I was totally blown away by their messaging. I can't say that I'm a IT Director … [Read More...]
The results are in: top 7 observations of the 2011 media usage survey.
First of all, thanks to all of those who completed my 2011 Media Usage Survey. More than 60 of you clicked through and completed it, about 25 in the first hour alone. It was by far the most successful newsletter I've ever done in terms of … [Read More...]