Archives for July 2005

Widen: selling technical features to non-technical audience.

Selling technical features to non-technical audience.

A leader in the graphic arts industry, Widen was determined to enter the growing marketplace for digital asset management services. They needed help re-positioning the company to speak to corporate marketing management prospects that need to store and re-purpose graphics for a wide variety of marketing and branding tasks. Zosel&Co helped Widen wade through the numerous technical product features and create benefits that were relevant to the non-technical audience. With a proper messaging foundation in place, Zosel&Co created a re-branded website complete with easy-to-understand diagrams and flash product demonstrations to help Widen aggressively pursue this new opportunity.

widen1

A leader in the graphic arts industry, Widen was determined to enter the growing marketplace for digital asset management services. They needed help re-positioning the company to speak to corporate marketing management prospects that need to store and re-purpose graphics for a wide variety of marketing and branding tasks. Zosel&Co helped Widen wade through the numerous technical product features and create benefits that were relevant to the non-technical audience. With a proper messaging foundation in place, Zosel&Co created a re-branded website complete with easy-to-understand diagrams and flash product demonstrations to help Widen aggressively pursue this new opportunity.

Preferred One: lean and mean direct marketing.

If a traditional employee healthcare plan is the full meal deal, Preferred One’s offering of a low premium, higher deductible plan is a way to offer employers a way to save money, and get more bang for their buck. With a small promotion budget and a need to break through to HR Directors, this unique 3-D direct mail piece helps Preferred One spread the word about new healthplan.