Archives for July 23, 2005

Widen: selling technical features to non-technical audience.

Selling technical features to non-technical audience.

A leader in the graphic arts industry, Widen was determined to enter the growing marketplace for digital asset management services. They needed help re-positioning the company to speak to corporate marketing management prospects that need to store and re-purpose graphics for a wide variety of marketing and branding tasks. Zosel&Co helped Widen wade through the numerous technical product features and create benefits that were relevant to the non-technical audience. With a proper messaging foundation in place, Zosel&Co created a re-branded website complete with easy-to-understand diagrams and flash product demonstrations to help Widen aggressively pursue this new opportunity.

widen1

A leader in the graphic arts industry, Widen was determined to enter the growing marketplace for digital asset management services. They needed help re-positioning the company to speak to corporate marketing management prospects that need to store and re-purpose graphics for a wide variety of marketing and branding tasks. Zosel&Co helped Widen wade through the numerous technical product features and create benefits that were relevant to the non-technical audience. With a proper messaging foundation in place, Zosel&Co created a re-branded website complete with easy-to-understand diagrams and flash product demonstrations to help Widen aggressively pursue this new opportunity.