Archives for May 3, 2006

Solutia: a great brand with a selling proposition to back it up.


Solutia needed a stronger, and more descriptive brand that would speak to corporate management prospects who were accustomed to dealing exclusively with ‘big 6 consulting firms,’ but perhaps might be looking for a smaller firm who could deliver the same expertise at more competitively priced fees. Zosel&Co’s proven processes helped Solutia find the optimum messaging to grow the company to nearly $7 million in revenue today.