Archives for May 2007

Rockford Inc: letter perfect brand development.


Rockford Inc. is a Minneapolis base property management firm that manages condo and apartment complexes throughout the great metro area. Zosel&Co designed a new brand for the company the incorporates Principal Pete Rocheford initials P and R together in one symbol. The brand was incorporated across all collateral, stationery, business cards, website and more.

Puertas Abiertas: a brand with hispanic appeal.

Serving a growing market of Hispanics in the Minneapolis seeking home mortgages, bilingual Mortgage Broker hired Zosel&Co to develop a branded identity with Mexican cultural iconography to provide a welcoming atmosphere in their storefront on West Lake street, as well through collateral, ads and more.

Caswell Photography

Zosel & Company began an email campaign to help Caswell Photography re-connect with their large contact list. Each email features a recent project story and allows prospects to view their portfolio on their website.

Alison Scott

Internet marketing for musicians

A verstaile site with lots of easy-to-use content management features helped launch the career of a singer songwriter. Complete with photo gallery, blog, flash music player.

Click here to launch site.

Tips on Internet Lead Generation.

You may have a beautiful website sporting lots of flash and such, but if no one in your target market can find it, it’s not a very sound investment. A fully optimized web presence is designed from the ground up with keywords and tags strategically placed in the overall site structure to achieve specific lead generation goals. Once this foundation is firmly in place, you can augment your SEO (search engine optimization) efforts with a variety of practical and inexpensive ways that drive qualified prospects to your website.
Search engine optimization (SEO) – Online marketing is not as difficult or expensive as you would imagine. Just determine a niche you can dominate. Many online markets are not crowded. And it’s a safe bet that there are qualified prospects out there searching for the technology product, service or information resources you offer. So, to optimize your site, you don’t need to hire an SEO expert – just make sure your web developers plan ahead to get your site highly ranked on Google, Yahoo and other search engines.
Pay-per-click (PPC) advertising – Depending on your particular technology product or service niche, Google Adwords or Yahoo Search Marketing offers instant, targeted and cost effective lead generation and outstanding ROI. The beauty of buying PPC adwords, is that you can set your budget for the number of clicks you want, and sit back and test the results. You can start with a budget as low as $200 a month. Plus, your PPC adwords will also help you build traffic which also helps your build your search engine rankings.
Online Newsletter Sponsored Links – Whatever niche your technology company serves, it’s likely that there are dozens of online newsletters with very high volumes of opt-in subscribers that may be looking for your product or service. These are not cheap, but produce high quality leads.
Banner Advertising – Let’s say your search engine analytics tell you that many of the qualified prospects that visit your site come from a particular website that offers banner advertising space. Running and testing a banner advertising campaign on a website with proven results makes sense.

kid_on_computer_thumb

You may have a beautiful website sporting lots of flash and such, but if no one in your target market can find it, it’s not a very sound investment. A fully optimized web presence is designed from the ground up with keywords and tags strategically placed in the overall site structure to achieve specific lead generation goals. Once this foundation is firmly in place, you can augment your SEO (search engine optimization) efforts with a variety of practical and inexpensive ways that drive qualified prospects to your website.

Search engine optimization (SEO) – Online marketing is not as difficult or expensive as you would imagine. Just determine a niche you can dominate. Many online markets are not crowded. And it’s a safe bet that there are qualified prospects out there searching for the technology product, service or information resources you offer. So, to optimize your site, you don’t need to hire an SEO expert – just make sure your web developers plan ahead to get your site highly ranked on Google, Yahoo and other search engines.

Pay-per-click (PPC) advertising – Depending on your particular technology product or service niche, Google Adwords or Yahoo Search Marketing offers instant, targeted and cost effective lead generation and outstanding ROI. The beauty of buying PPC adwords, is that you can set your budget for the number of clicks you want, and sit back and test the results. You can start with a budget as low as $200 a month. Plus, your PPC adwords will also help you build traffic which also helps your build your search engine rankings.

Online Newsletter Sponsored Links – Whatever niche your technology company serves, it’s likely that there are dozens of online newsletters with very high volumes of opt-in subscribers that may be looking for your product or service. These are not cheap, but produce high quality leads.

Banner Advertising – Let’s say your search engine analytics tell you that many of the qualified prospects that visit your site come from a particular website that offers banner advertising space. Running and testing a banner advertising campaign on a website with proven results makes sense.

Internet marketing metrics: why a little measurement goes a long way.

Are You Spending Your Marketing Dollars Wisely?
Too many technology companies waste some or all of their marketing communications dollars. They spend too much on things that aren’t really working and too little on things that could pay off in a big way. A Marketing Communications Audit offers you a comprehensive, systematic and independent examination of your company’s marketing environment – across all customer touch points.
This audit should help you answer these critical questions:
What elements of your marketing mix currently generate the greatest return on investment?
What elements of your marketing mix provide the greatest leverage on opportunities for the future?
Can marketing resources be realigned to improve efficiency and effectiveness?
You can apply proven and affordable approaches that enable our you to realize significant improvements in their ROI and companies generally make the cost back in savings within the first three months by answering the above questions.
Zosel & Company also offers marketing audit services. If you are interested, please fill out our form on the Contact page so that we may contact you and talk about your needs.

metrics

Are You Spending Your Marketing Dollars Wisely?

Too many technology companies waste some or all of their marketing communications dollars. They spend too much on things that aren’t really working and too little on things that could pay off in a big way. A Marketing Communications Audit offers you a comprehensive, systematic and independent examination of your company’s marketing environment – across all customer touch points.

This audit should help you answer these critical questions:

  • What elements of your marketing mix currently generate the greatest return on investment?
  • What elements of your marketing mix provide the greatest leverage on opportunities for the future?
  • Can marketing resources be realigned to improve efficiency and effectiveness?

You can apply proven and affordable approaches that enable our you to realize significant improvements in their ROI and companies generally make the cost back in savings within the first three months by answering the above questions.

Zosel & Company also offers marketing audit services. If you are interested, please fill out our form on the Contact page so that we may contact you and talk about your needs.

Media Anywhere

Helped create a new brand strategy for an emerging technology solution called MediaAnywhere™ that allows customers to create and manage a comprehensive digital publishing operation from creation through delivery.

SkyBlue Sales Group

Specializing in contract lead generation and appointment setting for a variety of companies, SkyBlue Sales Group uses HTML email newsletters as a cost-effective way to keep in touch with a growing base of prospects. SkyBlue Principal Nancey Schapiro said “I sign new clients directly from the email blasts that. Many times people call me directly after receiving an email. it works.”

Software Packaging: when it makes sense, and when it doesn’t.

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?
Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.

apple-ipod-shuffle-2-1_thumb

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?

Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.

Software Packaging: when it makes sense, and when it doesn’t.

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?
Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.

apple-ipod-shuffle-2-1_thumb

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?

Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.