Archives for May 2, 2007

Software Packaging: when it makes sense, and when it doesn’t.

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?
Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.

apple-ipod-shuffle-2-1_thumb

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?

Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.

Software Packaging: when it makes sense, and when it doesn’t.

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?
Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.

apple-ipod-shuffle-2-1_thumb

Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a retailer near you. Seems relatively useless doesn’t it?

Well, it’s not as dumb as you might think. Showing a box shot simply implies that your software product is an out of the box solution that is easy to install, use and maintain. It implies that you don’t need expensive consultants to integrate it into you infrastructure. So if your company sells software, particularly online, it’s easy to make the case for showing a box.