Archives for May 9, 2007

Internet marketing metrics: why a little measurement goes a long way.

Are You Spending Your Marketing Dollars Wisely?
Too many technology companies waste some or all of their marketing communications dollars. They spend too much on things that aren’t really working and too little on things that could pay off in a big way. A Marketing Communications Audit offers you a comprehensive, systematic and independent examination of your company’s marketing environment – across all customer touch points.
This audit should help you answer these critical questions:
What elements of your marketing mix currently generate the greatest return on investment?
What elements of your marketing mix provide the greatest leverage on opportunities for the future?
Can marketing resources be realigned to improve efficiency and effectiveness?
You can apply proven and affordable approaches that enable our you to realize significant improvements in their ROI and companies generally make the cost back in savings within the first three months by answering the above questions.
Zosel & Company also offers marketing audit services. If you are interested, please fill out our form on the Contact page so that we may contact you and talk about your needs.

metrics

Are You Spending Your Marketing Dollars Wisely?

Too many technology companies waste some or all of their marketing communications dollars. They spend too much on things that aren’t really working and too little on things that could pay off in a big way. A Marketing Communications Audit offers you a comprehensive, systematic and independent examination of your company’s marketing environment – across all customer touch points.

This audit should help you answer these critical questions:

  • What elements of your marketing mix currently generate the greatest return on investment?
  • What elements of your marketing mix provide the greatest leverage on opportunities for the future?
  • Can marketing resources be realigned to improve efficiency and effectiveness?

You can apply proven and affordable approaches that enable our you to realize significant improvements in their ROI and companies generally make the cost back in savings within the first three months by answering the above questions.

Zosel & Company also offers marketing audit services. If you are interested, please fill out our form on the Contact page so that we may contact you and talk about your needs.