Archives for September 25, 2009

Washburn Connections: major branding turnaround for rebounding urban high school.

WHS internet marketing and social media

Washburn High School in South Minneapolis had enjoyed a proud tradition as an excellent public school for nearly a century. In the late 1990s, facing budget cuts and drops in enrollment, Washburn also faced a branding crisis..its reputation was at stake. The Washburn Foundation approached Zosel&Co about helping provide internet marketing assistance on a pro-bono basis, and we came to the rescue and helped develop washburnconnections.org.

A full featured WordPress website, Washburn Connections is dedicated to helping all Millers, young and old alike, learn more about what’s going on at Washburn High School, especially all the new developments already underway. The site offers find tons of good info and fun facts about the school, and allows needed two-way communications with it’s blog and social media capabilities.

Phenomenal Facebook Success

In addition to providing branding and site development, we also helped establish a powerful facebook presence that encouraged countless Alumni to join in the effort to revitalize the school. The facebook group gained over 1,000 members in less than a month and contributed to the success of a huge fundraising event late last Fall. The site and facebook presence will serve a foundation for all future marketing and fundraising efforts in 2010.

Facebook for Washburn

Go Millers!