Archives for 2010

The MESA Group: all about passion, not profit. Believe it or not.

MESA Group brand development

Zosel&Co recently had the pleasure of designing a brand with a group of C-level technology executives who have dedicated themselves to working with Minnesota technology start-ups in hopes of hatching the next Control Data. Technology entrepreneur and founder Todd Krautkremer knows that the Minnesota has a rich history as a home for software giants such as Control Data, Lawson Software, Univac and many others over the past decades. His vision for the Minnesota Emerging Software Advisory (MESA Group) is to assemble a group of seasoned technology executives who can provide experienced counsel in the areas of marketing, operations, finance, capital investment, personnel and any area that can help a technology company start off on the right foot. The group of advisers will provide resources and needed connections on a pro-bono basis, believe it or not.

Why? As Kraukremer points out, he takes a lot of pride in Minnesota as a state that fosters technology, and simply wants to see it return to prominence as a hotbed for software start-ups. More on this project as it develops. Zosel&Co will develop a wordpress website to help the group blog, share ideas and communicate with advisees.

Minnesota Emerging Software Advisory

 

Channelwize hits the ground running with new brand, new website.

Channelwize helps major brands boost sales by persuading dealers to invest in promoting their products. They offer co-op marketing programs that help them leverage budgets with more marketing muscle than they thought they could afford.

Dealers get a comprehensive, geographically targeted Web Marketing program that’s easy and affordable. Marketers get increased sales from dealers who are focused on promoting their brand.

With Channelwize, everybody wins.

You don't mess with the Chief Alchemist.

The world of organizational development is serious business. As a Chief Alchemist, Laura Delavie works with America’s corporate leaders and teams to help them improve their ability to deliver sustainable growth. No small feat. By moving people to think and act differently, she helps her clients develop strategies, lead change, improve communication, increase organizational effectiveness and drive innovative efforts forward.

And that’s just before 9 am.

Zosel&Co helped Ms. Delavie create her first wordpress site so she can spread the word about her organizational leadership consulting organization. Playing the on “alchemy” theme that reflects change and transformation, the ALCEMIS goal is to help leaders build on the values of authenticity, leadership, creativity, risk-taking, value and innovation. But sometimes this serious endeavor means fun and games, like LEGO® Serious Play™. Check our her site for more information.

WorldFoods: from web virgin to WordPress devotee.


Most food products can be sold through traditional distribution channels without a hitch. When they can’t, Jeff Mattheis of  World Foods can help. World Foods helps food manufacturers who have over-run inventories, or hard to place products, find the distribution channels to sell their products. Mattheis came to Zoselco this Spring looking for an nicely branded website that would tell their story, and help convince food manufacturers that World Foods could help them find profitable destinations for their products.

World Foods had never had a web presence previously, but will now use the site to promote a variety of current product offerings, also in conjunction with aggressive email communications. Just another example of WordPress offering a viable business solution at a very competitive cost.

Building a custom CMS: whatever you do, please don’t try this at home.

Custom CMS Development

Client’s lofty ambitions create search engine lovable tourist portal, but one heck of a complicated CMS.

Open source Content Management Systems (CMS) are fine for the vast majority of marketing websites in today’s world. Not so for Visit Minneapolis North, a convention visitors bureau targeting Minneapolis’ Northern most suburbs. Working with full-service agency partner IANinc, we helped design and manage this mammoth 50+ page portal-style visitors guide from the ground up, ensuring that it will boost the company’s search engine rankings, and it revenue. Pulling from both an internal CMS database and external Customer Relationship Management (CRM) the site is packed with every marketing feature you can think of (and then some):

  • Create custom promotions and discount coupons that link to their partners
  • Custom calendar that’s searchable by event type
  • Highly complex RFP system tied into its CRM that sends notifications to partners and staff
  • Complete control over every feature on the site from a simple to use dashboard

Attorney Donna Roback: a credibility stake in the ground.

Veteran Attorney Donna Roback was recently asked by a colleague for the address of her website so he could get a bit more information on her background, credentials, etc. When the colleague learned that Ms. Roback did not have a website in this day and age, he issued the challenge…’you need to get a website up right away. Astonished and possibly even a bit embarrassed, Ms. Roback turned to Zosel&Co for help. We quickly got her up and running with an elegantly branded WordPress website that she can manage herself, all in about three weeks. Ms. Roback is now the proud owner of a site that tells her story with technological flair.

Connectic: branded in a heartbeat.

Connectic Media

Connectic is a leading provider of rich media tools for all content repositories and intelligent storage systems. Tools that allow media to move. Zosel&Co designed the brand and web interface for the company whose suite of software tools allow intelligent management of rich media to be brought to any software package or storage system. Their tools allow video and image transcoding, document conversion services, video streaming server integration and more to be seamlessly added to an existing enterprise content repository.

IT.shavlik.com: manage your entire IT network from anywhere.

IT.shavlk.com is the newest initiative from Shavlik Technologies that will essentially make all of Shavlik’s security, configuration and network management tools available as online applications. Now in beta testing, Zosel&Co worked with Shavlik’s development team, designing all of the new site’s interface graphics, branding, icons, and a flash intro. Shavlik’s goal is to register 10,000 users for the new online network management solutioion by mid 2010.

MyNurish.com: rebranded product line and ecommerce store.

In the past year, Zosel&Co has entered into a marketing agreement with Nurish, a health foods and greens supplements  startup manufacturer. As part of the partnership, Zosel&Co has created new branding, packaging design, and an e-commerce website that is now selling a complete line of health supplements online. In 2004, Nurish was the first to distribute a major ”greens” blend in North America. A blend known for its sweet, minty-tasting flavor and its high concentration of dried fruits and vegetables. The blend was an instant success. So much so, that within one year it became their #1 selling dietary supplement.