Archives for January 26, 2012

A print ad in this day and age? Well, sort of.

As our client Unimax is about to launch an exciting new product, we helped them create a teaser email that they’ll blast to their mailing list today previewing the upcoming announcement. It was fun, partly because it was reminiscent of the days when we cranked out print ads on what seemed like a daily basis. Real old school formula — headline, visual, killer copy.

With print seemingly near extinction, there are not many requests for marketing and design calling for this unique skill set. Is it a dying art? Or will it make a comeback? In Unimax’s case, it will definitely get the job done.