Archives for August 2012

Unimax LineOne: a focused new direction using WordPress as a micro-site.

telecom wordpress website

I’ve had a long-standing relationship with the good folks at Unimax going back at least five years. The telecommunications software marketer has traditionally sold it’s flagship product, 2nd Nature, to enterprise companies with thousands of employees. Suffice to say, 2nd Nature is a big ticket item, with a long sales cycle.

Instead of depending on sales for the flagship product, Unimax tried a different approach. They created products designed products with specific features aimed at solving specific problems, at a much more attractive pricepoint. LIneOne is a such a product. To take LineOne to market, Unimax needed a simple solution for both branding and marketing. And WordPress was the solution.

Instead of creating complete new websites to promote the new product, we created a simple microsite off the main domain, http://unimax.com/lineone/. This way, they could have a complete site, while continuing to build on the primary domain. For lead generation purposes, they use the site primarily as a landing page for email marketing, webinars, and other communications done with partners. Seems to be gaining traction, as I see a steady stream of leads on a daily basis.

Facebook firestorm creates instant traffic for new Eagan, MN yogo studio.

In this day and age, builders of WordPress Websites like us are often tasked with creating Facebook Fan Pages. It’s just part of the deal. But being a fan page admin, it can be kind of be a pain when your page attracts new followers like the folks at Sparrow Studios in Eagan, MN.

We built this sleek, stylish WordPress website for owners Erin Zosel (2nd cousin) and Brigitta Sharpe back in Early August with the goal of opening the Yoga and Fitness studio in the south suburbs. With the growth of Yoga and fitness, and what promises to be a growing economy (knock wood), Sparrow Studios seems poised for success. With Both Erin and Brig having huge Facebook Friend lists, acquiring 400 fans to their page was a slam dunk, and and should bode well for their new business. So when the site and fan page launched, I began receiving dozens of notifications daily of folks liking the page, and showing enthusiasm for the new fitness venture. Which was awesome, BTW, but a little surprising.

A great lesson for anyone starting a business these days: build a following withing your closest group of friends, who’ll gladly spread the word for you.