Archives for November 6, 2013

Streetwise Reports: getting the brand focused in the right direction.

Streetwise Reports feature interviews with industry-sector experts–analysts, money managers and newsletter writers–backed by the latest research summaries, news and company profiles. It’s a combination of information and insight investors can’t get anywhere else.

I was hired last winter by partner Bill O’Neal to help get some some focus on the branding elements is these different websites, working each individual logo, and making sure the sub brands of the various reports did not overshadow the main brand of Streetwise Reports. Fun to work with Bill.

Passionate entrepreneur spreads the word about Thea Holtan’s amazing writing tools.

About a year ago, I met a young gentleman at a MESA group meeting named JJ Parker, Co-Founder of an outfit named Tightrope Media Systems. Long story short, JJ is a highly energetic and passionate guy who was looking for help building a wordpress website to help tell the story of a woman named Thea Holtan who devised a brilliant writing instruction system for kids. Apparently, JJ was one of Ms. Holtan’s pupils back in the day, and swears by her methods for teaching the fine art of research and writing.

To create a website to help JJ spread the word about this, the primary task was telling the story, really breaking down why kids can’t write, and how Thea Holtan’s Thinking & Writing Process can helps kids learn in a simple, logical manner. In a nutshell, the process offers helpful Teacher’s and Writer’s Guides with clearly illustrated instructions that lead the student through the research, organization and writing phases. By following each step, students learn to think logically, and write coherently.

It is very cool to note, however, that the Thea Holtan Website was not a for profit venture for Mr. Parker, at least not what I gathered. But rather, it’s just a project that he wanted to pursue to give something back, or simply create something of value. That I can truly appreciate.

I wish him the best of luck!

Olup & Associates: setting the gold standard for family law in the twin cities.

When an affluent Minnesotan is ready to cut ties with a spouse, attorney Linda Olup usually gets a phone call. Because, when the assets are considerable and things get contentious, Linda is the attorney you want in your corner, not your spouse’s. You definitely don’t don’t want her playing for the other team.

Linda and her firm have been practicing family law for over 36 years, with countless victories to their credit.

Linda heads up Olup & Associates, LLC,  one of the Twin Cities leading family law firms. I was hired by her firm to do some minor re-brandng, and a major overhaul of a site that had close to 70 pages. Having worked with many attorneys in the past, I’m familiar with the somewhat black and white nature of many law websites. In my estimation, many law websites are very grim, bleak, cold even. To really help Olup & Associates stand out, the job was to really breathe some humanity into this site, so that when prospect landed here, they would quickly understand the focus on family law, and the care and sophistication the firm could bring to this highly contentious area of law.

The goal from day one, was to communicate that Olup offered the Gold Standard in all areas of family law. And with over 70 pages of family law content, all carefully edited by Linda Olup herself, the site hits the mark with flying colors.