About Scott Zosel:
A true jack of all trades, and master of more than you could imagine.
Scott Zosel began his marketing journey as a journalist over 30 years ago, writing for trade journals, PR firms, and eventually made his way into the world of advertising for some … [Read More About Scott...]
The world is in love with Wordpress, and for good reason. It brings a stylish, affordable marketing site within reach of anyone.
Wordpress is the fastest growing CMS and blogging platform on the planet, hands down. With over 40 million users and counting, it's … [Read More...]
Responsive web design is nothing new. For those unfamiliar, responsive web design (RWD) is what you see practically everywhere now. It's a web design approach aimed at crafting sites that offer optimal viewing experience—easy reading and … [Read More...]
Yes, it truly is that simple in this day and age. With the help of Apple Final Cut Pro, any garden variety graphic designer/copywriter like myself can morph into a video producer without too much effort. I would estimate that this little … [Read More...]
If you're not sure how to say what to who, brand planning can really help get your marketing on track.
We're not brand consultants per se, but we do have quite a bit of experience developing many successful web marketing brands.
Branding, our definition: effective … [Read More...]
A prospective client recently approached me about writing some copy for his website. He wanted me to give him a bid to improve on his selling copy. He had originally approached me about creating a new website, but for whatever reason he … [Read More...]
These days, just about anyone who really wants to be a media star, or internet star rather, can be one. All it takes is a HD video camera, some decent lighting, and lots of nerve.
About a year ago, I teamed with my brother Tony to create … [Read More...]