Recent Projects:

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A few inexpensive stock video clips, a cool music track, some good copy, and presto, instant 60 second promo video.

Yes, it truly is that simple in this day and age. With the help of Apple Final Cut Pro, any garden variety graphic designer/copywriter like myself can morph into a video producer without too much effort. I would estimate that this little … [Read More...]

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Waterstone Mortgage: the ultimate lead generation kit for lead generation geeks.

Obviously, Waterstone Mortgage is in the mortgage business, but in this fiercely competitive arena, it's more like they're in the lead generation business. When you meet with their people, you rarely hear them talk about mortgages, real … [Read More...]

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Recent Blog Posts:

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Writing effective sales copy can’t be piecemealed. It’s all or nothing really.

A prospective client recently approached me about writing some copy for his website. He wanted me to give him a bid to improve on his selling copy. He had originally approached me about creating a new website, but for whatever reason he … [Read More...]

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I’ve most definitely created a monster, and it’s name is Tony Scott.

These days, just about anyone who really wants to be a media star, or internet star rather, can be one. All it takes is a HD video camera, some decent lighting, and lots of nerve. About a year ago, I teamed with my brother Tony to create … [Read More...]

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