About Scott Zosel:
A true jack of all trades, and master of more than you could imagine.
Scott Zosel began his marketing journey as a journalist over 30 years ago, writing for trade journals, PR firms, and eventually made his way into the world of advertising for some … [Read More About Scott...]
The world is in love with Wordpress, and for good reason. It brings a stylish, affordable marketing site within reach of anyone.
Wordpress is the fastest growing CMS and blogging platform on the planet, hands down. With over 40 million users and counting, it's … [Read More...]
Yes, it truly is that simple in this day and age. With the help of Apple Final Cut Pro, any garden variety graphic designer/copywriter like myself can morph into a video producer without too much effort. I would estimate that this little … [Read More...]
Obviously, Waterstone Mortgage is in the mortgage business, but in this fiercely competitive arena, it's more like they're in the lead generation business. When you meet with their people, you rarely hear them talk about mortgages, real … [Read More...]
If you're not sure how to say what to who, brand planning can really help get your marketing on track.
We're not brand consultants per se, but we do have quite a bit of experience developing many successful web marketing brands.
Branding, our definition: effective … [Read More...]
A prospective client recently approached me about writing some copy for his website. He wanted me to give him a bid to improve on his selling copy. He had originally approached me about creating a new website, but for whatever reason he … [Read More...]
These days, just about anyone who really wants to be a media star, or internet star rather, can be one. All it takes is a HD video camera, some decent lighting, and lots of nerve.
About a year ago, I teamed with my brother Tony to create … [Read More...]