Client’s lofty ambitions create search engine lovable tourist portal, but one heck of a complicated CMS.
Open source Content Management Systems (CMS) are fine for the vast majority of marketing websites in today’s world. Not so for Visit Minneapolis North, a convention visitors bureau targeting Minneapolis’ Northern most suburbs. Working with full-service agency partner IANinc, we helped design and manage this mammoth 50+ page portal-style visitors guide from the ground up, ensuring that it will boost the company’s search engine rankings, and it revenue. Pulling from both an internal CMS database and external Customer Relationship Management (CRM) the site is packed with every marketing feature you can think of (and then some):
- Create custom promotions and discount coupons that link to their partners
- Custom calendar that’s searchable by event type
- Highly complex RFP system tied into its CRM that sends notifications to partners and staff
- Complete control over every feature on the site from a simple to use dashboard