Rheem Fall Co-op Email Marketing

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Rheem, a manufacturer of heating and AC systems, will use internet email marketing to help their dealers promote Fall Furnace Tune-ups. The email co-op marketing program is intended to help cut marketing costs, by sharing the costs with their dealers. It is a “Permission-based” email marketing program which means that all email databases reach prospects who have given permission to receive promotions (100% Permission Based CAN-Spam compliant). All HTML emails and landing pages are co-branded to help ensure success – all designed to appear as if it came from the local dealer.

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