Leum PR: simple news release distribution via HTML email

Working efficiently is important for a busy firm like Leum Public Relations. And managing multiple media lists and sending news releases via regular email can be an exercise in tedium. With DIYMail from Minneapolis internet marketer Zosel&Co, Leum delivers their news releases and promotions for clients such as Kalihari Resorts, Lienenkugels, Duluth Trading and others through a white listed server ensuring high deliverability, and excellent open rates. Plus, they can easily upload and manage multiple mailing lists, and accurately track all the opens, bounces, and clicks. They also know who opened and responded as well.

Formula for Success: Email Marketing Lead Generation Components.

If you’re looking to invest in an email blast to a large B2B or B2C email list, you’ll need the following three components to achieve results:
1. A highly compelling offer…something free, a huge discount, a buy one get one, or anything to get your prospects attention so they will buy, register, or respond. Personally I prefer offering something free for registering. It’s your call, based on your marketing goals, but it has to be something that is easily and instantly understood, so the prospect can make a quick decision whether they will click on your email, and take the next crucial step in the relationship. Remember, the prospects on your email list probably don’t know you from Adam, so your first impression is critical.
2. Simple one-page, colorful, exciting email that dramatizes your offer, grabs the prospect by the throat, and convinces them to click to your landing page, and take the next step to being a customer. The email must clearly and instantly tell the prospect who we are, what we are offering, and what the immediate benefit of the offer is to them…what’s in it for them. Also, email creative is no place for anything vague, or wishy-washy. Straight to the point, bang em over the head works best. No newsletters or anything lacking immediate urgency either.
3. Your Landing page –– Once the curious prospect understands our offer, has decided to risk clicking on an email from a complete stranger, and is willing to take the next step on our behalf, let’s make sure they land on a page that will deliver instant gratification. Bear in mind, an average visitor spends less than 10 seconds looking at a web page before deciding whether to take action or move on. Your landing page’s headline and copy must connect to the email they clicked. If your email promotes a free offer, your landing page should focus on that free offer, not on superfluous information that distracts from the free offer. Strike while the iron is hot. Give them what came for, get them to sign up, and move on. Your landing page needs to deliver the information you promised they would receive. Nothing more, nothing less.

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If you’re looking to invest in an email blast to a large B2B or B2C email list, you’ll need the following three components to achieve results:

  1. A highly compelling offer…something free, a huge discount, a buy one get one, or anything to get your prospects attention so they will buy, register, or respond. Personally I prefer offering something free for registering. It’s your call, based on your marketing goals, but it has to be something that is easily and instantly understood, so the prospect can make a quick decision whether they will click on your email, and take the next crucial step in the relationship. Remember, the prospects on your email list probably don’t know you from Adam, so your first impression is critical.
  2. Simple one-page, colorful, exciting email that dramatizes your offer, grabs the prospect by the throat, and convinces them to click to your landing page, and take the next step to being a customer. The email must clearly and instantly tell the prospect who we are, what we are offering, and what the immediate benefit of the offer is to them…what’s in it for them. Also, email creative is no place for anything vague, or wishy-washy. Straight to the point, bang em over the head works best. No newsletters or anything lacking immediate urgency either.
  3. Your Landing page –– Once the curious prospect understands our offer, has decided to risk clicking on an email from a complete stranger, and is willing to take the next step on our behalf, let’s make sure they land on a page that will deliver instant gratification. Bear in mind, an average visitor spends less than 10 seconds looking at a web page before deciding whether to take action or move on. Your landing page’s headline and copy must connect to the email they clicked. If your email promotes a free offer, your landing page should focus on that free offer, not on superfluous information that distracts from the free offer. Strike while the iron is hot. Give them what came for, get them to sign up, and move on. Your landing page needs to deliver the information you promised they would receive. Nothing more, nothing less.

Rheem Fall Co-op Email Marketing

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Rheem, a manufacturer of heating and AC systems, will use internet email marketing to help their dealers promote Fall Furnace Tune-ups. The email co-op marketing program is intended to help cut marketing costs, by sharing the costs with their dealers. It is a “Permission-based” email marketing program which means that all email databases reach prospects who have given permission to receive promotions (100% Permission Based CAN-Spam compliant). All HTML emails and landing pages are co-branded to help ensure success – all designed to appear as if it came from the local dealer.

Internet Marketing: Simple HTML Do-it-yourself Newsletters.

Everyone knows it’s important to communicate with customers and prospects on a regular basis about new products, services and and general news about your company. Traditional print newsletters are great, but very time-consuming and expensive. So, if you’re not adept at HTML programming, you can really take advantage this great new tool. There are also many online services that allow you create your own newsletters, but the templates they offer don’t allow much customization.
ZoselCo offers an inexpensive solution that offers the best of both worlds. An online newsletter that is true to your brand, yet is simple to update and create yourself. The solution also offers great reporting, letting you know who opened, clicked and lots more.
If you’d like more information please contact Scott Zosel
custom html newsletters

Everyone knows it’s important to communicate with customers and prospects on a regular basis about new products, services and and general news about your company.

Traditional print newsletters are great, but very time-consuming and expensive. So, if you’re not adept at HTML programming, you can really take advantage this great new tool. There are also many online services that allow you create your own newsletters, but the templates they offer don’t allow much customization.

ZoselCo offers an inexpensive solution that offers the best of both worlds. An online newsletter that is true to your brand, yet is simple to update and create yourself. The solution also offers great reporting, letting you know who opened, clicked and lots more

AmeriPride

AmeriPride is a supplier of uniforms and apparel across North America, with both U.S. and Canadian brands. They will test a permission based email marketing program to B2B prospects in select markets using a Free Catalog offer to generate new leads for their sales force.

OMNI LX – DIY Email Marketing

OmniLX, an internet-based recruiting company, understands the importance of communicating with candidates and employers on a regular basis about new positions, services and general news. ZoselCo offers an inexpensive internet marketing solution — an HTML newsletter that is true to their brand, yet is simple to update and create without technical expertise. The solution also offers great reporting, letting them know who opened, who clicked and lots more.

>> VIEW NEWSLETTER

Jump the Curve DIY HTML Newsletter

Renowned global futurist Jack Uldrich understands the importance of communicating with subscribers to his blog, http://www.jumpthecurve.net. ZoselCo offers an inexpensive internet marketing solution — an HTML newsletter that is true to his brand, yet is simple to update and create without technical expertise. The solution also offers great reporting, letting them know who opened, who clicked and lots more.

Recent marketing debates: Direct Mail vs. Permission-Based Email?

If you are still using direct mail a primary lead generation tool, consider permission based email. You can easily get the same results for a fraction of the cost.
If you’re like me, you probably get hundreds of pieces of mail each week. And many of the letters, postcards, or self-mailers are beautifully crafted with offers designed to attract the industry standard 1%-2% response rate that will make each direct mail campaign profitable, even though we toss these expensive mailpeices in the garbage.
When I say expensive, I mean big bucks. For example, practically any of the mailers shown in the photo above cost anywhere in the range of $.65 – $1.50 each (mailed), depending on the quantity. And when you’re talking quantities of 10,000 to 50,000, that’s huge dollars, particularly if you’re just using Direct mail to prospect for new leads or customers who have never heard of you. And while the traditional direct mail industry seems to be going strong, Permission-based email is less than half the cost of of traditional direct mail marketing, to very likely produce the same results. This makes me wonder if the companies using direct mail have ever tested permission based email marketing.
When I say a fraction of the cost of traditional direct mail marketing, here’s what I mean. We recently quoted a price for an email campaign for a B2B client for 142,000 emails. Total costs, including creative, custom landing page (essential), and delivery was about $.05 per unit. That’s pretty typical. Compare that with $.65 – $1.50 each (mailed) for the quantities of 10,000 to 50,000 I mentioned earlier. How could a marketer who is looking for great results for the dollar afford not to test permission based email marketing? Permission based email marketing can easily achieve the industry standard 1%-2% response rate. Sometimes better depending on the list, product and offer.
Permission based, or opt-in E-mail campaigns are by far the most cost effective method of lead generation today. With the proper development expertise, you may achieve much higher response rates than traditional direct marketing at much lower costs with faster turnaround times. Proper development may make it perfect for new product introductions, marketing offers, newsletters, target new markets, etc. Plus, we can provide a highly accurate means of measuring response and conversion.
SPAM Sensitive? From what i understand, permission based email marketing is somewhat misunderstood. No matter how legitimately the email names were generated, marketers in general have a strong perception that all email marketing is SPAM.
Not true.
If you’re a little leery of email marketing becuase of the potential for spam, here’s the good news. All legitimate permission based email marketing companies follow very strict guidelines that protect you and your company’s reputation.
Must comply with the CAN SPAM Act of 2003.
Certify that all ‘opt-in’ emails sent contain an ‘opt-out’ option for the message receiver, a return email address and a non-deceiving subject.
Complete documentation of how opt-in records were collected (email form, address, IP address, date time Database sources assume liability for any and all legal issues with regards to the database.
Spam filter testing and deliverability rate of 100%. The databases used will clean their records at least 1 or 2 times a month to ensure deliverability.

ZAC-DMblogIf you are still using direct mail a primary lead generation tool, consider permission based email. You can easily get the same results for a fraction of the cost.

If you’re like me, you probably get hundreds of pieces of mail each week. And many of the letters, postcards, or self-mailers are beautifully crafted with offers designed to attract the industry standard 1%-2% response rate that will make each direct mail campaign profitable, even though we toss these expensive mailpeices in the garbage.

When I say expensive, I mean big bucks. For example, practically any of the mailers shown in the photo above cost anywhere in the range of $.65 – $1.50 each (mailed), depending on the quantity. And when you’re talking quantities of 10,000 to 50,000, that’s huge dollars, particularly if you’re just using Direct mail to prospect for new leads or customers who have never heard of you. And while the traditional direct mail industry seems to be going strong, Permission-based email is less than half the cost of of traditional direct mail marketing, to very likely produce the same results. This makes me wonder if the companies using direct mail have ever tested permission based email marketing.

When I say a fraction of the cost of traditional direct mail marketing, here’s what I mean. We recently quoted a price for an email campaign for a B2B client for 142,000 emails. Total costs, including creative, custom landing page (essential), and delivery was about $.05 per unit. That’s pretty typical. Compare that with $.65 – $1.50 each (mailed) for the quantities of 10,000 to 50,000 I mentioned earlier. How could a marketer who is looking for great results for the dollar afford not to test permission based email marketing? Permission based email marketing can easily achieve the industry standard 1%-2% response rate. Sometimes better depending on the list, product and offer.

Permission based, or opt-in E-mail campaigns are by far the most cost effective method of lead generation today. With the proper development expertise, you may achieve much higher response rates than traditional direct marketing at much lower costs with faster turnaround times. Proper development may make it perfect for new product introductions, marketing offers, newsletters, target new markets, etc. Plus, we can provide a highly accurate means of measuring response and conversion.

SPAM Sensitive? From what i understand, permission based email marketing is somewhat misunderstood. No matter how legitimately the email names were generated, marketers in general have a strong perception that all email marketing is SPAM.

Not true.

If you’re a little leery of email marketing becuase of the potential for spam, here’s the good news. All legitimate permission based email marketing companies follow very strict guidelines that protect you and your company’s reputation.

  • Must comply with the CAN SPAM Act of 2003.
  • Certify that all ‘opt-in’ emails sent contain an ‘opt-out’ option for the message receiver, a return email address and a non-deceiving subject.
  • Complete documentation of how opt-in records were collected (email form, address, IP address, date time Database sources assume liability for any and all legal issues with regards to the database.
  • Spam filter testing and deliverability rate of 100%. The databases used will clean their records at least 1 or 2 times a month to ensure deliverability.

Shavlik Email Marketing


Shavlik has a large database of customers and prospects who register at their website that receive regular HTML emails promoting new products, discounted offerings, and more. Zosel&Co has created dozens of HTML emails that they use on a routine basis to communicate with customers and prospects.

Caswell Photography

Zosel & Company began an email campaign to help Caswell Photography re-connect with their large contact list. Each email features a recent project story and allows prospects to view their portfolio on their website.