At Home Restoration: a very cool WordPress site for a very hip guy. And a monster conversion rate to boot.

wordpress websites

At Home Restoration owner and Expert Finisher Jon Dominguez has a unique passion for refinishing and restoring antiques, furniture, interior wood trim, and cabinetry. But he is unlike most tradesman you might bring into your home. Jon is an artist in the true sense of the word. His mission is to create beauty where none exists. His medium just happens to be wood. His results are impressive, his pricing is reasonable. He loves his work so much, he might even do it for free.

Free, really? As Seth Godin puts it,

“Art is what we’re doing when we do our best work. Art is a gift. You can sell the souvenir, the canvas, the recording… but the idea itself is free, and the generosity is a critical part of making art.”

And that’s precisely what Jon brings to the table. Like me, he consistently over delivers when it comes to quality, whether the client appreciates it or not. That’s why it was a rare pleasure to create a branded wordpress website for this interesting character. Jon is also a very talented musician and songwriter, BTW. Fun to be around, no doubt.

About the site, it converts at a very impressive rate, probably higher than 10%. Just a guess. But the site competes very well organically for terms like ‘furniture refinishing minneapolis,’ ‘furniture refinishing minneapolis mn,’ ‘wood refinishing minneapolis,’ and many other localized terms that put his site #1 on Google.