Archives for July 1, 2005

Preferred One: lean and mean direct marketing.

If a traditional employee healthcare plan is the full meal deal, Preferred One’s offering of a low premium, higher deductible plan is a way to offer employers a way to save money, and get more bang for their buck. With a small promotion budget and a need to break through to HR Directors, this unique 3-D direct mail piece helps Preferred One spread the word about new healthplan.