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Search Engine Success.
Caplan Law firm had a web presence for years, but they needed the site to convert traffic to leads, and leads into revenue. Zosel&Co created a new site, featuring an easy-to-navigate interface, professional brand appearance, and strategically placed forms to make it easy for prospects to take the next step. In the first six months after launching, Caplan has increased traffic by 77% and generated a 10 to 1 ROI directly attributed to internet marketing efforts which included a localized search engine strategy that placed them consistently in Google page 1, as well as an aggressive pay-per-click campaign.