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Archives for 2008

Unimax: new brand, new website, new outlook.


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UMXsite

Unimax provides telecom software that links Voice and IT for Fortune 1000 companies.

Selling a high-ticket item, the new Unimax site will generate leads in a marketplace that is virtually unaware of the cost-saving and productivity benefits of telecom management products. A tough task indeed. Now under construction, the site will feature a complete online news and resource center, blogs, forms, and more. The site will also be completely optimized for all of its industry’s highest volume keyphrases.

AmeriPride


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AmeriPride is a supplier of uniforms and apparel across North America, with both U.S. and Canadian brands. They will test a permission based email marketing program to B2B prospects in select markets using a Free Catalog offer to generate new leads for their sales force.

OMNI LX – DIY Email Marketing


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OmniLX, an internet-based recruiting company, understands the importance of communicating with candidates and employers on a regular basis about new positions, services and general news. ZoselCo offers an inexpensive internet marketing solution — an HTML newsletter that is true to their brand, yet is simple to update and create without technical expertise. The solution also offers great reporting, letting them know who opened, who clicked and lots more.

>> VIEW NEWSLETTER

Jump the Curve DIY HTML Newsletter


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Renowned global futurist Jack Uldrich understands the importance of communicating with subscribers to his blog, http://www.jumpthecurve.net. ZoselCo offers an inexpensive internet marketing solution — an HTML newsletter that is true to his brand, yet is simple to update and create without technical expertise. The solution also offers great reporting, letting them know who opened, who clicked and lots more.

Recent marketing debates: Direct Mail vs. Permission-Based Email?


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If you are still using direct mail a primary lead generation tool, consider permission based email. You can easily get the same results for a fraction of the cost.
If you’re like me, you probably get hundreds of pieces of mail each week. And many of the letters, postcards, or self-mailers are beautifully crafted with offers designed to attract the industry standard 1%-2% response rate that will make each direct mail campaign profitable, even though we toss these expensive mailpeices in the garbage.
When I say expensive, I mean big bucks. For example, practically any of the mailers shown in the photo above cost anywhere in the range of $.65 – $1.50 each (mailed), depending on the quantity. And when you’re talking quantities of 10,000 to 50,000, that’s huge dollars, particularly if you’re just using Direct mail to prospect for new leads or customers who have never heard of you. And while the traditional direct mail industry seems to be going strong, Permission-based email is less than half the cost of of traditional direct mail marketing, to very likely produce the same results. This makes me wonder if the companies using direct mail have ever tested permission based email marketing.
When I say a fraction of the cost of traditional direct mail marketing, here’s what I mean. We recently quoted a price for an email campaign for a B2B client for 142,000 emails. Total costs, including creative, custom landing page (essential), and delivery was about $.05 per unit. That’s pretty typical. Compare that with $.65 – $1.50 each (mailed) for the quantities of 10,000 to 50,000 I mentioned earlier. How could a marketer who is looking for great results for the dollar afford not to test permission based email marketing? Permission based email marketing can easily achieve the industry standard 1%-2% response rate. Sometimes better depending on the list, product and offer.
Permission based, or opt-in E-mail campaigns are by far the most cost effective method of lead generation today. With the proper development expertise, you may achieve much higher response rates than traditional direct marketing at much lower costs with faster turnaround times. Proper development may make it perfect for new product introductions, marketing offers, newsletters, target new markets, etc. Plus, we can provide a highly accurate means of measuring response and conversion.
SPAM Sensitive? From what i understand, permission based email marketing is somewhat misunderstood. No matter how legitimately the email names were generated, marketers in general have a strong perception that all email marketing is SPAM.
Not true.
If you’re a little leery of email marketing becuase of the potential for spam, here’s the good news. All legitimate permission based email marketing companies follow very strict guidelines that protect you and your company’s reputation.
Must comply with the CAN SPAM Act of 2003.
Certify that all ‘opt-in’ emails sent contain an ‘opt-out’ option for the message receiver, a return email address and a non-deceiving subject.
Complete documentation of how opt-in records were collected (email form, address, IP address, date time Database sources assume liability for any and all legal issues with regards to the database.
Spam filter testing and deliverability rate of 100%. The databases used will clean their records at least 1 or 2 times a month to ensure deliverability.

ZAC-DMblogIf you are still using direct mail a primary lead generation tool, consider permission based email. You can easily get the same results for a fraction of the cost.

If you’re like me, you probably get hundreds of pieces of mail each week. And many of the letters, postcards, or self-mailers are beautifully crafted with offers designed to attract the industry standard 1%-2% response rate that will make each direct mail campaign profitable, even though we toss these expensive mailpeices in the garbage.

When I say expensive, I mean big bucks. For example, practically any of the mailers shown in the photo above cost anywhere in the range of $.65 – $1.50 each (mailed), depending on the quantity. And when you’re talking quantities of 10,000 to 50,000, that’s huge dollars, particularly if you’re just using Direct mail to prospect for new leads or customers who have never heard of you. And while the traditional direct mail industry seems to be going strong, Permission-based email is less than half the cost of of traditional direct mail marketing, to very likely produce the same results. This makes me wonder if the companies using direct mail have ever tested permission based email marketing.

When I say a fraction of the cost of traditional direct mail marketing, here’s what I mean. We recently quoted a price for an email campaign for a B2B client for 142,000 emails. Total costs, including creative, custom landing page (essential), and delivery was about $.05 per unit. That’s pretty typical. Compare that with $.65 – $1.50 each (mailed) for the quantities of 10,000 to 50,000 I mentioned earlier. How could a marketer who is looking for great results for the dollar afford not to test permission based email marketing? Permission based email marketing can easily achieve the industry standard 1%-2% response rate. Sometimes better depending on the list, product and offer.

Permission based, or opt-in E-mail campaigns are by far the most cost effective method of lead generation today. With the proper development expertise, you may achieve much higher response rates than traditional direct marketing at much lower costs with faster turnaround times. Proper development may make it perfect for new product introductions, marketing offers, newsletters, target new markets, etc. Plus, we can provide a highly accurate means of measuring response and conversion.

SPAM Sensitive? From what i understand, permission based email marketing is somewhat misunderstood. No matter how legitimately the email names were generated, marketers in general have a strong perception that all email marketing is SPAM.

Not true.

If you’re a little leery of email marketing becuase of the potential for spam, here’s the good news. All legitimate permission based email marketing companies follow very strict guidelines that protect you and your company’s reputation.

  • Must comply with the CAN SPAM Act of 2003.
  • Certify that all ‘opt-in’ emails sent contain an ‘opt-out’ option for the message receiver, a return email address and a non-deceiving subject.
  • Complete documentation of how opt-in records were collected (email form, address, IP address, date time Database sources assume liability for any and all legal issues with regards to the database.
  • Spam filter testing and deliverability rate of 100%. The databases used will clean their records at least 1 or 2 times a month to ensure deliverability.

Corsetstyling.com


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Hell hath no fury like a woman with nothing to wear.

Corsetstyling.com is a virtual personal styling service and soon to be an internet marketer of apparel and accessories for busy females ages 35-55. The site will feature a complete online store allowing customers to shop for individual items or complete accessorized collections.

Fibercare: huge web lead generation success.


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Fibercare
For nearly 25 years, Fibercare has served the nationwide hotel industry with a variety of carpet, drape and upholstery cleaning services. Fibercare now has a site with a complete database solution that allows them to update content in specific sections such as employment applications, client bulletins and more. Now any employee at the company can change any element on the site..anytime, anywhere.

FBCsite

For nearly 25 years, Fibercare has served the nationwide hotel industry with a variety of carpet, drape and upholstery cleaning services. With a simple organic  Search Engine optimization plan, Zosel&Co helped Fibercare several leads a month in a fairly competitive category. They also have a site with a complete database solution that allows them to update content in specific sections such as employment applications, client bulletins and more. Now any employee at the company can change any element on the site..anytime, anywhere.


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