Archives for January 12, 2009 Brand Makeover


After creating his original website in 2007, Jack Uldrich wanted an updated look and feel reflecting a warmer look, and new portrait photography. The updated site also featured more social media functionality, and a variety of new video feeds.

Inexpensive custom-branded blogs now the hottest marketing tool for any small business.


Powerful internet marketing capabilities — now within reach of any business.

Using WordPress, the most popular open source blogging platform, B2C or B2B businesses can operate an agile content management system that allows anyone to update content (text, images, media) so search engines will see your website as a dynamic, trusted entity. Shown above, the website is the brainchild of an entrepreneur who aims to create a high traffic informational site for sauna enthusiasts. It’s just one of many examples of companies, individuals and organizations creating websites to accomplish a variety of goals.

Whether you sell products or services, here are the advantages:

  • Inexpensive — An open source platform, you’re able to customize proven templates that function like a dream. Because we work from templates, it takes far less time to create your site. We’re not starting from scratch.
  • Sophistcated branding is easy — With WordPress you can count on having a site that is true to your brand. By customizing templates, it’s easy to make them look dynamite, with spectacular full photo backgrounds, transparency, flash slideshow widgets, and more.
  • Easy to use — Simply create your own pages and posts, and categorize them in an intuitive fashion. Complete tagging capabilities too.
  • Thousands of widgets and plugins to choose from — No matter what type of functionality you need, there are thousands of proven tools available that are easy to integrate.
  • The novice search engine marketer’s dream — Easy titling, header tags, and clean web standard css code make this platform foolproof for novice internet marketers.
  • Control your own destiny — Once your site is up and running, you’ll only need about an hour of training, and you’re off and running. Keep in mind, however, you’ll need a good keyword plan to really get yourself rolling.

“I can’t tell you how happy I am with the setup of my wordpress site. I think the concept (static image, static 4-5 pages, posts, and category layout) is very logical. It’s still a work in progress as farr as my content goes, but the site is like a house, shelled and roofed., maybe even sided. It’s usable and the framework is such that I can do the finish work on my own time.” Glenn Auerbach,