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Yes, it truly is that simple in this day and age. With the help of Apple Final Cut Pro, any garden variety graphic designer/copywriter like myself can morph into a video producer without too much effort. I would estimate that this little promo video below probably took eight hours or less, and the stock clips cost about a couple hundred bucks, maybe.
Anyway, it’s not too difficult to create a really cool, and effective .60 second spot that tells your story in a way that traditional words and pictures just can’t. Just keep your message simple and don’t get too crazy with the graphics and videos.
