A few inexpensive stock video clips, a cool music track, some good copy, and presto, instant 60 second promo video.

Yes, it truly is that simple in this day and age. With the help of Apple Final Cut Pro, any garden variety graphic designer/copywriter like myself can morph into a video producer without too much effort. I would estimate that this little promo video below probably took eight hours or less, and the stock clips cost about a couple hundred bucks, maybe.

Anyway, it’s not too difficult to create a really cool, and effective .60 second spot that tells your story in a way that traditional words and pictures just can’t. Just keep your message simple and don’t get too crazy with the graphics and videos.