Hallelujah! Design and storytelling is back. Responsive web design changes everything.


Click this image to see what the fuss is about.

Responsive web design is nothing new. For those unfamiliar, responsive web design (RWD) is what you see practically everywhere now. It’s a web design approach aimed at crafting sites that offer optimal viewing experience—easy reading and navigation with minimal resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

But, from a marketing communications standpoint, it’s so much more than just cool technology.

As a designer and a marketer, who has built dozens of wordpress websites since 2006, I’ve always been a little frustrated with the traditional website art form…a banner, blocks of text, lots of links, and lots and lots of text, that’s there primarily to impress Google that you’ve a done a great job of organizing your content around a particular subject. With responsive, and its commanding full-width jquery sliders, galleries and other features, you can put on one hell of a visual show. You can tell your brand story in ways you never dreamed of.

New technology meets old school storytelling.

Back in the day, when we created print ad campaigns, you followed simple design fundamentals. Find or create an arresting image, add a tasty headline that leads to a strong call to action, and viola, you’re in business. With responsive web design, using the full width of your screen, you can use bigger pictures and less text that tell your story much like a print ad, and persuade the viewer to continue to go deeper into the site, and ultimately take the next step.

If you click on some of the examples of the first responsive sites I’ve created in the past six months, you’ll see what I’m talking about, and hopefully why I’m so jazzed about it. It’s been a lot of work, and a steep learning curve at times, but definitely worth the effort because I feel responsive is changing things for the better.

Soon to come, zoselco.com in responsive.

As the old saying goes, the cobbler can’t afford shoes, and in this case, I need to make the time to get this done.


NiceMug website, allowed me to describe a unique product quickly.


Again, another hard to describe product comes alive using words and pictures.


Locally branded home reseller gets a new brand and an easy to navigate website.