Internet Marketing | Zosel & Company

Olup & Associates: setting the gold standard for family law in the twin cities.

November 6, 2013 by Scott Zosel

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When an affluent Minnesotan is ready to cut ties with a spouse, attorney Linda Olup usually gets a phone call. Because, when the assets are considerable and things get contentious, Linda is the attorney you want in your corner, not your spouse’s. You definitely don’t don’t want her playing for the other team.

Linda and her firm have been practicing family law for over 36 years, with countless victories to their credit.

Linda heads up Olup & Associates, LLC, one of the Twin Cities leading family law firms. I was hired by her firm to do some minor re-brandng, and a major overhaul of a site that had close to 70 pages. Having worked with many attorneys in the past, I’m familiar with the somewhat black and white nature of many law websites. In my estimation, many law websites are very grim, bleak, cold even. To really help Olup & Associates stand out, the job was to really breathe some humanity into this site, so that when prospect landed here, they would quickly understand the focus on family law, and the care and sophistication the firm could bring to this highly contentious area of law.

The goal from day one, was to communicate that Olup offered the Gold Standard in all areas of family law. And with over 70 pages of family law content, all carefully edited by Linda Olup herself, the site hits the mark with flying colors.

Filed Under: Brand Development, Case Studies, Favorites, Internet Marketing

Channelwize hits the ground running with new brand, new website.

September 25, 2010 by Scott Zosel Leave a Comment

Channelwize helps major brands boost sales by persuading dealers to invest in promoting their products. They offer co-op marketing programs that help them leverage budgets with more marketing muscle than they thought they could afford.

Dealers get a comprehensive, geographically targeted Web Marketing program that’s easy and affordable. Marketers get increased sales from dealers who are focused on promoting their brand.

With Channelwize, everybody wins.

Filed Under: Brand Development, Case Studies, Internet Marketing

Building a custom CMS: whatever you do, please don’t try this at home.

March 18, 2010 by Scott Zosel Leave a Comment

Client’s lofty ambitions create search engine lovable tourist portal, but one heck of a complicated CMS.

Open source Content Management Systems (CMS) are fine for the vast majority of marketing websites in today’s world. Not so for Visit Minneapolis North, a convention visitors bureau targeting Minneapolis’ Northern most suburbs. Working with full-service agency partner IANinc, we helped design and manage this mammoth 50+ page portal-style visitors guide from the ground up, ensuring that it will boost the company’s search engine rankings, and it revenue. Pulling from both an internal CMS database and external Customer Relationship Management (CRM) the site is packed with every marketing feature you can think of (and then some):

Create custom promotions and discount coupons that link to their partners
Custom calendar that’s searchable by event type
Highly complex RFP system tied into its CRM that sends notifications to partners and staff
Complete control over every feature on the site from a simple to use dashboard

Filed Under: Blog, Case Studies, Internet Marketing

Inexpensive custom-branded blogs now the hottest marketing tool for any small business.

January 12, 2009 by Scott Zosel Leave a Comment

Powerful internet marketing capabilities — now within reach of any business.

Using WordPress, the most popular open source blogging platform, B2C or B2B businesses can operate an agile content management system that allows anyone to update content (text, images, media) so search engines will see your website as a dynamic, trusted entity. Shown above, the website saunatimes.com is the brainchild of an entrepreneur who aims to create a high traffic informational site for sauna enthusiasts. It’s just one of many examples of companies, individuals and organizations creating websites to accomplish a variety of goals.

Whether you sell products or services, here are the advantages:

Inexpensive — An open source platform, you’re able to customize proven templates that function like a dream. Because we work from templates, it takes far less time to create your site. We’re not starting from scratch.
Sophistcated branding is easy — With WordPress you can count on having a site that is true to your brand. By customizing templates, it’s easy to make them look dynamite, with spectacular full photo backgrounds, transparency, flash slideshow widgets, and more.
Easy to use — Simply create your own pages and posts, and categorize them in an intuitive fashion. Complete tagging capabilities too.
Thousands of widgets and plugins to choose from — No matter what type of functionality you need, there are thousands of proven tools available that are easy to integrate.
The novice search engine marketer’s dream — Easy titling, header tags, and clean web standard css code make this platform foolproof for novice internet marketers.
Control your own destiny — Once your site is up and running, you’ll only need about an hour of training, and you’re off and running. Keep in mind, however, you’ll need a good keyword plan to really get yourself rolling.

“I can’t tell you how happy I am with the setup of my wordpress site. I think the concept (static image, static 4-5 pages, posts, and category layout) is very logical. It’s still a work in progress as farr as my content goes, but the site is like a house, shelled and roofed., maybe even sided. It’s usable and the framework is such that I can do the finish work on my own time.” Glenn Auerbach, http://www.saunatimes.com

Filed Under: Articles, Blog, Internet Marketing, Wordpress

Shi Shu Style: Simple, Inexpensive e-Commerce Store.

November 1, 2008 by Scott Zosel Leave a Comment

When opportunity knocks, you better be ready. Hudson Wisconsin Entrepreneur Tamre Sutphen had desgned an elegant new line of hand-crafted Bamboo/Cotton blankets that are soft to the touch, yet free of unnatural and chemically treated fibers. She needed an e-commerce presence immediately to help fill orders from demanding distributors. ZoselCo helped create a simple store using Yahoo Commerce in less than two weeks on a very tight budget.

Filed Under: E-commerce, Internet Marketing, Web Design

Formula for Success: Email Marketing Lead Generation Components.

October 16, 2008 by Scott Zosel Leave a Comment

If you’re looking to invest in an email blast to a large B2B or B2C email list, you’ll need the following three components to achieve results:

1. A highly compelling offer…something free, a huge discount, a buy one get one, or anything to get your prospects attention so they will buy, register, or respond. Personally I prefer offering something free for registering. It’s your call, based on your marketing goals, but it has to be something that is easily and instantly understood, so the prospect can make a quick decision whether they will click on your email, and take the next crucial step in the relationship. Remember, the prospects on your email list probably don’t know you from Adam, so your first impression is critical.

2. Simple one-page, colorful, exciting email that dramatizes your offer, grabs the prospect by the throat, and convinces them to click to your landing page, and take the next step to being a customer. The email must clearly and instantly tell the prospect who we are, what we are offering, and what the immediate benefit of the offer is to them…what’s in it for them. Also, email creative is no place for anything vague, or wishy-washy. Straight to the point, bang em over the head works best. No newsletters or anything lacking immediate urgency either.

3. Your Landing page –– Once the curious prospect understands our offer, has decided to risk clicking on an email from a complete stranger, and is willing to take the next step on our behalf, let’s make sure they land on a page that will deliver instant gratification. Bear in mind, an average visitor spends less than 10 seconds looking at a web page before deciding whether to take action or move on. Your landing page’s headline and copy must connect to the email they clicked. If your email promotes a free offer, your landing page should focus on that free offer, not on superfluous information that distracts from the free offer. Strike while the iron is hot. Give them what came for, get them to sign up, and move on. Your landing page needs to deliver the information you promised they would receive. Nothing more, nothing less.

If you’re looking to invest in an email blast to a large B2B or B2C email list, you’ll need the following three components to achieve results:

A highly compelling offer…something free, a huge discount, a buy one get one, or anything to get your prospects attention so they will buy, register, or respond. Personally I prefer offering something free for registering. It’s your call, based on your marketing goals, but it has to be something that is easily and instantly understood, so the prospect can make a quick decision whether they will click on your email, and take the next crucial step in the relationship. Remember, the prospects on your email list probably don’t know you from Adam, so your first impression is critical.
Simple one-page, colorful, exciting email that dramatizes your offer, grabs the prospect by the throat, and convinces them to click to your landing page, and take the next step to being a customer. The email must clearly and instantly tell the prospect who we are, what we are offering, and what the immediate benefit of the offer is to them…what’s in it for them. Also, email creative is no place for anything vague, or wishy-washy. Straight to the point, bang em over the head works best. No newsletters or anything lacking immediate urgency either.
Your Landing page –– Once the curious prospect understands our offer, has decided to risk clicking on an email from a complete stranger, and is willing to take the next step on our behalf, let’s make sure they land on a page that will deliver instant gratification. Bear in mind, an average visitor spends less than 10 seconds looking at a web page before deciding whether to take action or move on. Your landing page’s headline and copy must connect to the email they clicked. If your email promotes a free offer, your landing page should focus on that free offer, not on superfluous information that distracts from the free offer. Strike while the iron is hot. Give them what came for, get them to sign up, and move on. Your landing page needs to deliver the information you promised they would receive. Nothing more, nothing less.

Filed Under: Articles, Blog, Email Marketing, Internet Marketing

Using the internet to market a political campaign.

September 8, 2008 by Scott Zosel Leave a Comment

When Futurist Author Jack Uldrich entered the race to for United States Senate here in Minnesota in early August, vying for a spot on the Independence Party Ticket, he knew he was facing an uphill battle. Armed with little cash and a huge fund raising challenge, Uldrich decide to use technology and a variety of innovative internet marketing techniques to generate awareness and raise money to battle Al Franken and Norm Coleman. Uldrich’s innovative internet based campaign includes a website that hosts a series of clever video commercials, a regular newsletter that broadcasts to the media and supporters, and Live Feeds from wherever and whenever Jack has something interesting to report, or someone interesting to interview.

Known more for his recent success with http://www.jumpthecurve.net, Jack’s professional biography describes him as “a renowned global technology forecaster, independent scholar, sought-after business speaker, and best-selling author. For more on Jack’s political background, visit www.dotheimpossible08.com

jacblog

Armed with little cash and a huge fund raising challenge, Uldrich decide to use technology and a variety of innovative internet marketing techniques to generate awareness and raise money to battle Al Franken and Norm Coleman. Uldrich’s innovative internet based campaign includes a website that hosts a series of clever video commercials, a regular newsletter that broadcasts to the media and supporters, and Live Feeds from wherever and whenever Jack has something interesting to report, or someone interesting to interview.

Filed Under: Case Studies, Internet Marketing, Web Design

Internet Marketing: Simple HTML Do-it-yourself Newsletters.

September 8, 2008 by Scott Zosel Leave a Comment

Everyone knows it’s important to communicate with customers and prospects on a regular basis about new products, services and and general news about your company. Traditional print newsletters are great, but very time-consuming and expensive. So, if you’re not adept at HTML programming, you can really take advantage this great new tool. There are also many online services that allow you create your own newsletters, but the templates they offer don’t allow much customization.

ZoselCo offers an inexpensive solution that offers the best of both worlds. An online newsletter that is true to your brand, yet is simple to update and create yourself. The solution also offers great reporting, letting you know who opened, clicked and lots more.

If you’d like more information please contact Scott Zosel

Everyone knows it’s important to communicate with customers and prospects on a regular basis about new products, services and and general news about your company.

Traditional print newsletters are great, but very time-consuming and expensive. So, if you’re not adept at HTML programming, you can really take advantage this great new tool. There are also many online services that allow you create your own newsletters, but the templates they offer don’t allow much customization.

Filed Under: Articles, Blog, Email Marketing, Internet Marketing

Political Internet Marketing: Jack Uldrich does the impossible.

August 15, 2008 by Scott Zosel Leave a Comment

Futurist Author and reknowned politcal pundit Jack Uldrich entered the race to for United States Senate here in Minnesota in early August, vying for a spot on the Independence Party Ticket. Known more for his recent success with www.jumpthecurve.net, Jack’s professional biography describes him as “a renowned global technology forecaster, independent scholar, sought-after business speaker, and best-selling author.”

Jack is much more than that. His expertise with future technology makes Jack perhaps the most qualified candidate in this year’s Minnesota U.S. Senate race. And with a small budget, his innovative internet based campaign includes a website that hosts a series of clever video commercials, a regular newsletter that broadcasts to the media and supporters, and Live Feeds from wherever and whenever Jack has something interesting to report, or someone interesting to interview.

Filed Under: Case Studies, Internet Marketing

Unimax: new brand, new website, new outlook.

June 23, 2008 by Scott Zosel Leave a Comment

Unimax provides telecom software that links Voice and IT for Fortune 1000 companies.

Selling a high-ticket item, the new Unimax site will generate leads in a marketplace that is virtually unaware of the cost-saving and productivity benefits of telecom management products. A tough task indeed. Now under construction, the site will feature a complete online news and resource center, blogs, forms, and more. The site will also be completely optimized for all of its industry’s highest volume keyphrases.

Filed Under: Internet Marketing, Web Design

Olup & Associates: setting the gold standard for family law in the twin cities.

Channelwize hits the ground running with new brand, new website.

Building a custom CMS: whatever you do, please don’t try this at home.

Client’s lofty ambitions create search engine lovable tourist portal, but one heck of a complicated CMS.

Inexpensive custom-branded blogs now the hottest marketing tool for any small business.

Powerful internet marketing capabilities — now within reach of any business.

Shi Shu Style: Simple, Inexpensive e-Commerce Store.

Formula for Success: Email Marketing Lead Generation Components.

If you’re looking to invest in an email blast to a large B2B or B2C email list, you’ll need the following three components to achieve results:

Using the internet to market a political campaign.

Internet Marketing: Simple HTML Do-it-yourself Newsletters.

Everyone knows it’s important to communicate with customers and prospects on a regular basis about new products, services and and general news about your company.

Political Internet Marketing: Jack Uldrich does the impossible.

Unimax: new brand, new website, new outlook.

Unimax provides telecom software that links Voice and IT for Fortune 1000 companies.

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