Washburn Connections: major branding turnaround for rebounding urban high school.

WHS internet marketing and social media

Washburn High School in South Minneapolis had enjoyed a proud tradition as an excellent public school for nearly a century. In the late 1990s, facing budget cuts and drops in enrollment, Washburn also faced a branding crisis..its reputation was at stake. The Washburn Foundation approached Zosel&Co about helping provide internet marketing assistance on a pro-bono basis, and we came to the rescue and helped develop washburnconnections.org.

A full featured WordPress website, Washburn Connections is dedicated to helping all Millers, young and old alike, learn more about what’s going on at Washburn High School, especially all the new developments already underway. The site offers find tons of good info and fun facts about the school, and allows needed two-way communications with it’s blog and social media capabilities.

Phenomenal Facebook Success

In addition to providing branding and site development, we also helped establish a powerful facebook presence that encouraged countless Alumni to join in the effort to revitalize the school. The facebook group gained over 1,000 members in less than a month and contributed to the success of a huge fundraising event late last Fall. The site and facebook presence will serve a foundation for all future marketing and fundraising efforts in 2010.

Facebook for Washburn

Go Millers!

Julia Auerbach, professional wedding photo blog.

Photoblog for professional photograher

Julia Auerbach is a professional hoping to share with you what happens behind her lens with this simple photo blog powered by WordPress. Julia is focused on the professional wedding photography marker in the Minneapolis, MN as well as other Minnesota Communities. What the site brings to you is a permanent record of all the beauty and emotion that is revealed and all the hidden nuances that last a mere moment.

Globaltec wordpress site: failure to launch.

In Spain, clients work at a different pace. We began this worpress site for Globaltec in late 2008, but due to a variety of factors, the worldwide engineering firm that specializes in large, public infrastructure projects is not ready to launch their new brand, or this dual-language site (spanish/english). The site is also powerful, easy-to-use content management system that allows the company to easily publish current project news that is based on a keyword strategy designed to generate significant targeted traffic.

Any day now, we hope.

The SaunaTimes.com: Number one with a bullet.

Saunatimes wordpress website

Saunatimes.com is the brainchild of entrepreneur Glenn Auerbach whose goals is to create a high traffic informational site for sauna enthusiasts. Targeting the top four keyphrases for the niche — free sauna information, sauna party, build your own sauna, and health benefits or sauna — Zosel&Co successfully themed these phrases into title tags, URLS and content to land www.saunatimes.com on page 1, position 1 for ‘free sauna information’ after only five days after the site launch.

That’s what designing a site with SEO in mind will do for you.

It’s just one of many examples of companies, individuals and organizations creating inexpensive WordPress websites.

“I can’t tell you how happy I am with the setup of my wordpress site. I think the concept (static image, static 4-5 pages, posts, and category layout) is very logical. It’s still a work in progress as farr as my content goes, but the site is like a house, shelled and roofed., maybe even sided. It’s usable and the framework is such that I can do the finish work on my own time, “ said Glenn Auerbach, www.saunatimes.com

Inexpensive custom-branded blogs now the hottest marketing tool for any small business.

SaunaTImes

Powerful internet marketing capabilities — now within reach of any business.

Using WordPress, the most popular open source blogging platform, B2C or B2B businesses can operate an agile content management system that allows anyone to update content (text, images, media) so search engines will see your website as a dynamic, trusted entity. Shown above, the website saunatimes.com is the brainchild of an entrepreneur who aims to create a high traffic informational site for sauna enthusiasts. It’s just one of many examples of companies, individuals and organizations creating websites to accomplish a variety of goals.

Whether you sell products or services, here are the advantages:

  • Inexpensive — An open source platform, you’re able to customize proven templates that function like a dream. Because we work from templates, it takes far less time to create your site. We’re not starting from scratch.
  • Sophistcated branding is easy — With WordPress you can count on having a site that is true to your brand. By customizing templates, it’s easy to make them look dynamite, with spectacular full photo backgrounds, transparency, flash slideshow widgets, and more.
  • Easy to use — Simply create your own pages and posts, and categorize them in an intuitive fashion. Complete tagging capabilities too.
  • Thousands of widgets and plugins to choose from — No matter what type of functionality you need, there are thousands of proven tools available that are easy to integrate.
  • The novice search engine marketer’s dream — Easy titling, header tags, and clean web standard css code make this platform foolproof for novice internet marketers.
  • Control your own destiny — Once your site is up and running, you’ll only need about an hour of training, and you’re off and running. Keep in mind, however, you’ll need a good keyword plan to really get yourself rolling.

“I can’t tell you how happy I am with the setup of my wordpress site. I think the concept (static image, static 4-5 pages, posts, and category layout) is very logical. It’s still a work in progress as farr as my content goes, but the site is like a house, shelled and roofed., maybe even sided. It’s usable and the framework is such that I can do the finish work on my own time.” Glenn Auerbach, http://www.saunatimes.com

Greenbonds – an idea whose time has come.

Green wordpress website

Show your support for fueling America’s Green revolution. The historic election of Barack Obama demonstrates America’s readiness for change, but more importantly, that we can build success from the bottom up. Zosel&Co built this non-profit a WordPress website to help the organization empower ordinary Americans to be part of the solution by purchasing Federally guaranteed savings bonds that mature in ten years at a 2.9 percent interest rate compounded annually. Capital raised through Green Bonds will then be quickly and responsibly re-invested in solutions that will help restore our planet to health for the sake of our children and grandchildren.