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Obviously, Waterstone Mortgage is in the mortgage business, but in this fiercely competitive arena, it’s more like they’re in the lead generation business. When you meet with their people, you rarely hear them talk about mortgages, real estate or other stuff you’d think they’d talk about. But no, it’s all about keywords, conversion rates, remarketing, landing pages, and on and on.
So this website I created for the domain specific http://twincitieshomeloans.com/ (can’t use the main domain for a variety of reasons I can’t go into) along with a boatload of Adwords display ads, pack a nice little one-two punch that yields enough leads to keep a office full of hungry mortgage brokers busy.
That’s the intent anyway. Word on the street, it is converting quite nicely.
